In our quest to discover the best technological advancements that can lead us to produce great tires, we announced a first for our industry, Goodyear's successful application of soybean oil and commercially available tires. Over the past few years Goodyear has worked closely with the United Soybean Board to develop soy-based technology that would add performance to tires. Following extensive experiments, lab testing, road testing, and more, we harnessed this new technology to begin using it in the new Assurance WeatherReady tire, a broadline tire that covers 77% of cars, SUVs, crossovers, pickups, and minivans. We discovered that soybean oil can improve the pliability of a tire at low temperatures, which improves the wet and winter traction. We also found that soybean oil mixes more easily with the rubber compounds, leading to reduced energy consumption, and therefore improving manufacturing efficiency. Our partnership with the United Soybean Board was vital to the success of this project.